30 Day Blog challenge, Day 17

There is no point building up an amazing website, writing perfect copy, and giving away valuable content, if no one visits your site. It's important to have people wanting to engage with you, and keep coming back to see what you have to say next. So today's important topic on the 30 Day Blog Challenge is, "What three steps can you take to build trust and credibility online for you, your brand and your business?"

1 Be the Brand

It is important that you sell yourself as a person who has valuable information, and is honest and straight forward in dealings with your emerging tribe. Wherever you are seen on your blog, or social media platforms, you must be easily recognized. Your photo and videos should be everywhere, showing that you are the human face behind the business. So much so, that if you were to attend the World Domination Summit, people would come up to you and say, "Aren't you the (put you brand name here)?

2 Respond

Whenever you have someone contact you, on the blog or on through social media, answer them immediately. Try to keep them engaged and show that you care about them. In this way you start a conversation that they will want to continue. This is especially true on social media sites like Twitter or Facebook, where you can reach an even greater audience.

3 Be Consistent

Post regularly, and don't miss any planned events on your blog. In this way, people will come to know that you are reliable. Also your posts must be well  thought out, and to your best standard. Any hastily uploaded content, can damage your credibility.

These are my three main focus points for building trust. Can you think of others that are just as important that I might have missed?


  1. Well written. However, I don't quite agree when you said "Any hastily uploaded content, can damage credibility". Of course if you post something completely crazy than you will, but if you are blogging part time, usually you don't find enough time to create epic content. Like Natalie says, you just have to write and get in the habit.

    I have found myself crippled with the thought of writing an awesome post. I end up not writing for a long time.

    1. I take your point, Dharmesh. There has to be a balance between agonizing over content,and just putting up any old thing because you have to post, even though you haven't clarified your thoughts!!


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