Today marks the halfway point of the 30 Day Blog Challenge, and the question today is,
"How are you building your email list?"
We've come a long way from the time when direct mailing was the only way to market a product. Today, it's much easier to reach out to people using email. But just randomly emailing the world is seen as spam, and a big no no if you want your clients to take you seriously. This is why it is so important to have the "opt in" widget prominently displayed on your page. This is where people ask to receive your newsletter, and so your email list is born.
I am nowhere near ready to begin an email list for my new blog, as I still have to write some compelling content to make people want to sign up in the first place! My plan is to build up a sequence of email newsletters, and send them, once a week, to my list using an auto-responder, probably Aweber.
The purpose of my email newsletters would be to engage with my readers, and motivate them towards achieving a fulfilling retirement. At first, I would give free information, and perhaps a free eBook, to entice them into reading my blog regularly. Eventually I would want them to respond to my call for action, and buy my eBooks or coaching services, or click on affiliate links.
As you can see, there is much to do before I can implement any of this. What do you think? Is this the way forward?